SEO și optimizarea vitezei site-ului

Când site-ul tău pare lent sau dezordonat, oaspeții nu stau să discute.

Pur și simplu pleacă!

Cui se adresează și cui nu

This is for small hotels, villas, and rentals in Halkidiki or Thessaloniki that already get some traffic, run some ads, or rely on repeat guests, but feel the website is quietly losing bookings. You see it in the numbers or you feel it on your phone: pages take too long, the booking path feels heavy, and guests fall back to OTAs because „it was easier there.” It’s also for owners who want clarity: what will improve, what won’t, and what we’ll touch and what we won’t.

This is not for you if you want SEO as a badge, a speed score to show off, or a monthly „optimization package” that never ends. It’s not for you if other agencies still have admin access and change things whenever they want, because then nobody can be accountable. If this feels uncomfortable, we are not for you.

The operational problem this solves (not the theory)

A slow site is not just annoying. It changes guest behaviour, especially on mobile, where most browsing happens and patience is thin. When a page hesitates, people stop trusting what they see, even if your property is excellent. They click back, open the OTA tab, and you’ve just paid for a visitor that someone else will convert.

The same thing happens when pages are „SEO messy.” Not because Google is punishing you for a missing checkbox, but because the site is unclear: too many scripts, bloated templates, duplicate content, confusing headings, and pages that don’t answer the basic questions fast. Search engines and LLMs are just machines trying to understand your offer. If your pages are heavy and unclear, they get indexed poorly, shown less often, or shown for the wrong intent. You end up with traffic that doesn’t book, and ad spend that leaks.

If you want a grounded overview of why speed matters beyond scores, Google’s own documentation is the least noisy place to start: https://developers.google.com/speed/docs/insights/v5/about

What changes when it’s done correctly

When speed and on-page clarity are fixed properly, owners usually notice three business changes before they notice any „SEO” change. First, fewer people drop off in the first seconds. You see longer sessions and more clicks into Rooms, Location, and Booking, especially from mobile. Second, paid traffic stops being wasted as much because the landing page actually loads and reads like a decision page, not a brochure. Third, your direct booking path feels calmer, which reduces the „back to OTA” moment.

You also get a cleaner site for Google and for LLM discovery. That doesn’t mean instant ranking jumps. It means your pages become easier to interpret and less likely to be ignored or misread. Over a season, that tends to show up as more qualified enquiries and fewer weird enquiries that don’t match your property at all.

For the technical side of how Google evaluates real user speed, not lab fantasy, this is the reference: https://web.dev/vitals/

What it does not solve (so you don’t buy the wrong thing)

Speed and SEO cleanup won’t fix a weak offer. If your photos are poor, your pricing is out of market, or your policies scare people, the site can load instantly and still not convert. It also won’t replace a booking engine that is confusing or unreliable. If the booking step itself is painful, we can reduce friction around it, but we can’t pretend it’s fine.

It won’t solve reputation issues either. If reviews are consistently negative, no amount of performance work will hide it. And it won’t work if your site is being edited by multiple people with different goals. This kind of work breaks fast when everyone is „just adding one more plugin” or pasting scripts from random tools.

What good looks like (a short, real-world speed story)

A common pattern we see: an owner runs Google Ads to a Rooms page. On desktop it looks fine, so they assume the site is fine. On mobile, the same page loads heavy sliders, tracking scripts, and a theme layout that was built to impress, not to sell. The page shows a blank area, then jumps as images load, then the cookie banner covers the call button. By the time the price table appears, the guest has already hit back.

When we do this properly, the same mobile visit feels boring in the right way. The page shows the core info quickly, the layout doesn’t jump around, and the action is obvious without hunting. Guests don’t think „fast site.” They think „serious business.” That’s the point.

What we actually look at (the parts that usually cause the leak)

We don’t start with vanity tools and screenshots. We start with how your site behaves for a guest trying to decide, on a real phone, on a normal connection. Then we map that to the technical reasons. Most small tourism sites have the same culprits, just in different combinations.

• Page weight and what’s making it heavy (images, scripts, fonts, sliders, video, third-party widgets).
• Template bloat from themes that load everything everywhere, even on pages that don’t need it.
• Plugin conflicts and stacked „helpers” that fight each other (cache, image tools, builders, analytics, cookie tools).
• Hosting limits that cap performance no matter what you fix on the site (CPU, memory, I/O, outdated PHP setups).
• Image handling that looks fine to you but is oversized for mobile, or delivered in a way browsers can’t use efficiently.
• Caching and CDN options that fit tourism reality (seasonal spikes, lots of mobile visitors, international traffic).
• The few pages that matter most for sales: Home, Rooms, Booking, Location, Policies, and sometimes Offers.

If you want an independent, non-agency explanation of why „page weight” and „render blocking” are real issues, not jargon, Lighthouse docs are useful: https://developer.chrome.com/docs/lighthouse/overview/

The pages we care about (because not every page deserves equal effort)

Owners get burned when someone promises to „optimize the whole site” and then spends weeks polishing pages that don’t sell. For a small property, there are a few pages that do most of the work. They are the ones guests open when they’re deciding if they trust you enough to book direct.

Home sets the promise and credibility. Rooms answers „what exactly do I get?” Booking answers „can I finish without stress?” Location answers „is this convenient for what I want to do?” Policies answer the fear questions: cancellation, check-in, payments, kids, pets, parking. If these pages load fast and read clearly, the rest of the site can be simpler and still perform.

This is also where SEO becomes practical. Search engines don’t reward „more pages.” They reward pages that match intent and are accessible. If your key pages are heavy, unclear, or duplicated, you’ll struggle even if you publish content every week. Wikipedia’s overview of how search engines work is basic but accurate enough for decision-making: https://en.wikipedia.org/wiki/Search_engine_optimization

How this reduces wasted ad spend (without touching your campaigns)

Many owners pay for clicks and then blame the ads when bookings don’t happen. Sometimes the ads are the problem. Often the site is the problem, because it fails in the first seconds. If the landing page loads slowly, jumps around, or hides the important info under design, you’re paying for visitors who never reach the booking decision.

We don’t run social media campaigns and we’re not trying to take over your entire marketing. This is about making sure the money you already spend has a fair chance to return. Even if you only run ads for part of the season, your site needs to be ready for that pressure. Otherwise you get the worst combination: high intent traffic and low conversion.

We’ve seen this fail many times when owners keep adding tracking tools and popups because someone said „you need it for marketing.” You end up measuring the collapse instead of fixing it.

What we need from you (so we don’t waste your time)

This work goes smoothly when access and decision-making are clear. It goes badly when credentials are missing, the host is unknown, or three people need to approve every small change. You don’t need to be technical, but you do need to be able to provide a few basics.

We’ll ask for site access at the right level (not just editor), current hosting information, and any notes about how bookings happen today. We’ll also ask you to pick the three pages you care about most, even if they are not the ones we would pick. That tells us what you consider „the sale” and where you feel the pain.

If you don’t know who hosts the site or who has admin access, say that. It’s common. It’s also often the first hidden reason things have been unstable for years.

What happens after it’s in place

After speed and SEO cleanup are done correctly, the site becomes less fragile. Owners usually notice fewer random issues after updates, fewer „it was fine yesterday” moments, and fewer complaints from guests who can’t load pages on their phone. Your analytics also becomes easier to trust because you’re not fighting constant script errors and duplicated tracking.

From an SEO point of view, the site becomes easier to crawl and understand. That doesn’t mean you will suddenly outrank big brands. It means you stop sending mixed signals, and you stop forcing Google to guess what your key pages are. Over time, this tends to improve the quality of traffic more than the quantity.

There’s also a quieter benefit: when your site is fast and stable, you are less tempted to rebuild it every two years. Rebuilds are expensive in money and attention. Many owners rebuild because they’re tired of problems that were never addressed at the system level.

When this is a bad fit

This is a bad fit if you want us to „optimize” while another agency keeps access and keeps shipping changes. We don’t do optimization in a shared kitchen, because when something breaks, nobody knows who did it and you pay twice. It’s also a bad fit if the plan is to keep adding heavy design features that fight performance, like auto-playing video backgrounds on every page. You can do that, but then don’t ask for speed.

It’s also not a fit if you need us to work around a hosting setup that cannot be changed but is clearly underpowered. There are limits you can’t cache your way out of. And it’s not a fit if the real issue is content trust, like missing policies, unclear taxes, or room descriptions that don’t match reality. We can flag those issues because they affect conversion, but the fix is a business decision.

If you’re expecting broad education, training, or a long workshop, this is not that. This is a system we install, clean up, and stabilize, with clear boundaries.

What we won’t do as part of this

We won’t promise rankings, and we won’t play games with metrics that don’t translate to bookings. We also won’t add more marketing tools just to feel busy. If a widget adds friction or weight, it needs a strong reason to exist. And we won’t optimize pages that don’t matter while your booking path is still heavy.

We also won’t do this if your site is a moving target. If you want constant redesign experiments during the same period, it will blur cause and effect. You’ll never know what helped and what hurt, and you’ll end up thinking „SEO doesn’t work” when the real issue was churn.

Boundaries that protect you (and us)

We focus on outcomes you can feel and measure: faster browsing on mobile, fewer drop-offs, clearer pages for search and LLMs, and less wasted spend from paid traffic. We do not sell promises about „dominating Google” because small tourism markets don’t work like that. Your results depend on your offer, your seasonality, your competition, and how consistent your site stays after the work is done.

This usually breaks when owners treat the site like a storage room. Every year a new plugin, a new pop-up, a new tracking script, a new gallery. Individually they look harmless. Together they slow the site, create conflicts, and make the booking path feel unsafe. If you want stability, you need restraint. Not perfection, just restraint.

What to expect from the process (without the how-to)

Expect us to be direct about what’s causing the problem and what should be removed or simplified. Expect us to focus on the pages that carry revenue, not the pages that make the site look larger. Expect trade-offs to be discussed in plain language: if you want a feature that adds weight, we’ll tell you what it costs in speed and conversion risk. If you choose it anyway, that’s fine, but it becomes your decision, not an accident.

Also expect that some issues are not „bugs.” They are design choices made by themes and builders that were never meant for fast, conversion-focused tourism sites. That’s why owners feel stuck: every small change seems to create a new issue. The fix is usually not more tweaks. It’s less complexity.

Making the decision in business terms

If direct sales matter to you, your website has one job: help a hesitant stranger become a confident guest. Speed and SEO clarity are not separate projects. They are part of trust, and trust is part of conversion. If your site is slow or unclear, you are paying a tax on every visitor, whether that visitor came from Google, Ads, a map listing, or a referral.

If you want to talk it through, we can look at your current site, the host constraints, and the three pages you care about most. If it’s a fit, we’ll tell you what will change and what won’t, before anything starts. If it’s not a fit, you’ll still leave with a clearer picture of where the leak is coming from, and why it keeps returning.

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No shortcuts. No noise. Data analysis. Use only what works.