Intro articles on online marketing in 2026, written in plain English for owners and partners.
Why Too Many Room Types Stop Direct Bookings in Guests don’t want a quiz. They want a safe choice that won’t ruin their few days off. When your site asks them to decode ten room names that sound almost the same, they don’t feel “options”. They feel risk, and they leave. Most owners in Halkidiki…
Why OTA Content Mismatches Push Guests Away from Your Site in When two sources disagree, guests don’t investigate. They pick the source that feels safer and move on. Most of the time, that “safer” source is the OTA because it looks standardized, familiar, and backed by a big brand. Your website might be nicer, faster,…
Booking Engine Fees: The Hidden Cost Most Owners Ignore in Most owners look at booking engine fees and think they’re being smart. They compare commissions, monthly charges, and card fees, then pick the one that “costs less.” Meanwhile, the most expensive booking engine is often the one that makes guests quit. No complaint, no email,…
How to Use Guest Reviews Without Looking Fake in Guests trust guests. That’s the whole point of reviews, and it’s why they work better than any “award” badge you can put on a website. But guests also recognise manipulation fast, especially the ones who book boutique places in Halkidiki or Thessaloniki and have been disappointed…
What guests are really doing when they read your room descriptions in You pay for traffic, you get interest, and then the booking stalls on the last step. Not because your place is bad, but because the room text doesn’t answer the questions people are quietly asking before they commit. They’re not looking for poetry….
Why Google Maps Beats Your Website for First Clicks in Most owners still think the first impression happens on their website. Then they wonder why the rooms are empty mid-week while the neighbour is full, even with a worse site. In real life, the first impression is usually a pin on a map, a few…
Why Unclear Location Information Kills Bookings in A couple from Germany is on your site at 11:40 pm. They’ve got two kids, they’re tired, and they’re comparing you with three other places in Halkidiki. They’re not looking for poetry, they’re trying to answer one question: “Will this be easy for us.” They click your photos,…
Weekend traffic in Thessaloniki in is different, and it punishes hesitation You run ads or post offers, you see a spike on Friday and Saturday, and you assume bookings should follow. Instead, you get “views”, a few enquiries, and the same empty gaps you were trying to fill. By Monday, the traffic is gone and…
How to Stop OTAs from Owning Your Brand Searches in When someone types your hotel name into Google and the first thing they see is Booking or Expedia, it feels wrong because it is. You paid for the name with years of work, photos, reviews, renovations, and guest care, and now you’re paying again in…
You’re watching Booking.com and Airbnb fill your calendar, and your own website stays quiet. Then someone tells you to “just add a discount” and you feel that familiar trap: lower your rates, attract bargain hunters, and still pay commissions on the rest. You’ve probably tried it once, hated the guests it brought, and promised yourself…
