Articles on how a tourism website should work in 2026 and what’s holding it back.
When your site feels slow or messy, guests don’t argue with it. They just leave! Who this is for, and who it is not for This is for small hotels, villas, and rentals in Halkidiki or Thessaloniki that already get some traffic, run some ads, or rely on repeat guests, but feel the website is…
Who this is for (and who it is not) If you run a small hotel or rentals and you’re losing time every week to the same admin loops, this is NOT for you. It’s for larger business owners who want fewer mistakes, fewer WhatsApp messages, fewer bad reviews on TripAdvisor and more critical remarks from…
Dynamic website construction When your site says one thing and your business is doing another You change a room name, an offer, or a policy, and two weeks later a guest calls because they read the old version on your website. Or they booked based on a photo you removed, but it still shows up…
Technical SEO report (decision page) Who this is for (and who it is not) This is for a boutique hotel, villa, or rental owner who’s tired of paying for “SEO work” and still seeing the same results: unstable rankings, random drops, and a website that feels like a black box. It’s for owners who want…
When arrivals turn into a daily mess You know the pattern. The same questions arrive on WhatsApp and email, over and over, and you still end up missing guest details when it matters. Then the late-night admin starts: passports, names, arrival times, extra guests, invoices, rules, and somebody always sends the wrong photo. Finally, the…
Technical site speed report Who this is for (and who it is not) If your site looks fine on your laptop but feels heavy on a phone, and you’re losing bookings or paying more for ads than you should, this is for you. It’s also for owners who want a clear list of what to…
If your bucket has holes, more water doesn’t help. The same thing happens when you buy more traffic while your direct booking path leaks trust and clarity. You can double visits and still watch guests hesitate, call, ask the same questions, and then disappear. The waste just gets bigger, and the ad bill feels like…
If you don’t have time, social media will punish you. It doesn’t punish you with algorithms or shadow bans. It punishes you by making your business look inattentive, slow, and a bit careless. For a small hotel or rental in Halkidiki or Thessaloniki, that’s not a branding problem. That’s a trust problem that leaks bookings….
If your direct bookings are flat but you keep “seeing” your place on Booking.com and Airbnb, you’re not crazy. A lot of guests first meet you on an OTA, then they search your name on Google, then they decide where to book. Even guests who prefer direct do this, because OTAs feel safer for first…
Remarketing Campaigns Explained: When They Are Worth It in 2026 Someone clicked, looked around, and left. You paid for that click anyway. Most owners see this and think, “We need to chase them back.” That’s usually when remarketing gets suggested, and it sounds like a clean fix. It isn’t. If the first visit was confusing,…
