Thoughts and real world takes on tourism in 2026, and the patterns that keep coming back.
Why OTA Content Mismatches Push Guests Away from Your Site in When two sources disagree, guests don’t investigate. They pick the source that feels safer and move on. Most of the time, that “safer” source is the OTA because it looks standardized, familiar, and backed by a big brand. Your website might be nicer, faster,…
How to Use Guest Reviews Without Looking Fake in Guests trust guests. That’s the whole point of reviews, and it’s why they work better than any “award” badge you can put on a website. But guests also recognise manipulation fast, especially the ones who book boutique places in Halkidiki or Thessaloniki and have been disappointed…
What guests are really doing when they read your room descriptions in You pay for traffic, you get interest, and then the booking stalls on the last step. Not because your place is bad, but because the room text doesn’t answer the questions people are quietly asking before they commit. They’re not looking for poetry….
Why Google Maps Beats Your Website for First Clicks in Most owners still think the first impression happens on their website. Then they wonder why the rooms are empty mid-week while the neighbour is full, even with a worse site. In real life, the first impression is usually a pin on a map, a few…
Why Unclear Location Information Kills Bookings in A couple from Germany is on your site at 11:40 pm. They’ve got two kids, they’re tired, and they’re comparing you with three other places in Halkidiki. They’re not looking for poetry, they’re trying to answer one question: “Will this be easy for us.” They click your photos,…
Weekend traffic in Thessaloniki in is different, and it punishes hesitation You run ads or post offers, you see a spike on Friday and Saturday, and you assume bookings should follow. Instead, you get “views”, a few enquiries, and the same empty gaps you were trying to fill. By Monday, the traffic is gone and…
You’re watching Booking.com and Airbnb fill your calendar, and your own website stays quiet. Then someone tells you to “just add a discount” and you feel that familiar trap: lower your rates, attract bargain hunters, and still pay commissions on the rest. You’ve probably tried it once, hated the guests it brought, and promised yourself…
When WhatsApp becomes the sales funnel, gets expensive You see the messages coming in, so it feels like things are working. A guest asks “Is it available?” and you reply fast, and it feels personal, modern, even efficient. Then the guest goes quiet, and you tell yourself they probably booked somewhere else. After a while,…
Sithonia vs Kassandra: Why Guests Search Differently in You can spend all winter “improving SEO” and still get the wrong enquiries in June. Not fewer. Wrong. People asking for things you don’t offer, families expecting a resort setup when you’re a quiet villa, couples wanting isolation when you’re next to beach bars. That mismatch usually…
Why your cancellation policy is costing you bookings in You don’t lose bookings because you “have a strict policy”. You lose bookings because the way you explain it makes people feel trapped. They picture an argument, a surprise charge, or a cold email exchange when something goes wrong. And when a guest feels even a…
