Social Media in Tourism

Why Instagram Looks Busy but Bookings Stay Flat in Busy doesn’t mean profitable. You can post every day, reply to comments, run Stories, even get a few “nice place!” messages, and still watch your booking engine sit there like it’s asleep. Meanwhile OTAs keep taking the real reservations, and you’re left wondering if marketing is…

If you don’t have time, social media will punish you. It doesn’t punish you with algorithms or shadow bans. It punishes you by making your business look inattentive, slow, and a bit careless. For a small hotel or rental in Halkidiki or Thessaloniki, that’s not a branding problem. That’s a trust problem that leaks bookings….