Google Advertising in [year]

Practical articles on tourism advertising in 2026, with a focus on targeting and measurable results.

Channel Manager and Booking Tech | Google Advertising in [year] | Hotel Website | Online marketing | Practical tourism industry solutions [2026]

Google Analytics and GDPR in 2026: When Tracking Breaks
Byadmin January 8, 2026

Google Analytics and GDPR in : When Tracking Breaks You only notice this problem after money is already gone. One week your Google Ads looks normal, then a GDPR banner update happens, or someone installs a “compliance plugin”, and suddenly conversions drop to zero. The agency says demand is down, the booking engine says bookings…

Read More Google Analytics and GDPR in 2026: When Tracking Breaks
AI and llm in Tourism Marketing in [year] | Google Advertising in [year] | Hotel Website | Online marketing | OTAs and Direct Bookings

How to Stop OTAs from Owning Your Brand Searches in 2026
Byadmin January 8, 2026January 8, 2026

How to Stop OTAs from Owning Your Brand Searches in When someone types your hotel name into Google and the first thing they see is Booking or Expedia, it feels wrong because it is. You paid for the name with years of work, photos, reviews, renovations, and guest care, and now you’re paying again in…

Read More How to Stop OTAs from Owning Your Brand Searches in 2026
Google Advertising in [year] | Hotel Website | Online marketing | OTAs and Direct Bookings

How to Audit Your Website Like a Guest in 10 Minutes
Byadmin January 7, 2026January 7, 2026

Do a 10-minute guest audit before you spend more in You don’t need another report to tell you your website “looks fine”. You need to know where a real guest gets confused, hesitates, and leaves. Not because your place is bad, but because your site asks them to work too hard to understand basic things….

Read More How to Audit Your Website Like a Guest in 10 Minutes
Google Advertising in [year] | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026] | Support

Google ads management
Byadmin January 7, 2026January 7, 2026

Google Ads management Who this is for, and who it is not for If you run a small hotel, studios, or villas in Halkidiki or Thessaloniki and you’re tired of paying for clicks that don’t become enquiries, this is for you. It’s for owners who want calm, weekly control, and short reporting that connects spend…

Read More Google ads management
Google Advertising in [year] | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026] | Services

Google ads setup
Byadmin January 7, 2026January 7, 2026

Google Ads setup You’ve probably had that month where the card gets charged, the clicks look “fine”, and still nothing real happens. No clean trail from spend to enquiries. No bookings you can confidently attribute. Just a report full of graphs and a feeling you’re being taken for a ride. This service is for small…

Read More Google ads setup
Channel Manager and Booking Tech | Google Advertising in [year] | Online marketing | Practical tourism industry solutions [2026] | Products

WordPress GDPR compliance setup for Analytics and Google ads
Byadmin January 7, 2026January 8, 2026

When your consent banner “works” but your tracking dies You don’t notice it the day you install a GDPR cookie banner. You notice it when Google Ads starts spending, bookings feel the same, and Analytics suddenly looks like a ghost town. Sessions drop, conversions disappear, and every report becomes “Direct” or “Unassigned”. At that point…

Read More WordPress GDPR compliance setup for Analytics and Google ads
Channel Manager and Booking Tech | Google Advertising in [year] | Online marketing | Practical tourism industry solutions [2026] | Products

Analytics goals and Google ads connection
Byadmin January 7, 2026January 7, 2026

If you’re running Google Ads and you can’t answer “which ads brought real enquiries or bookings?”, you’re not managing marketing. You’re buying traffic and hoping. Most owners in Halkidiki and Thessaloniki only notice the problem after they’ve paid for a few “good months” of clicks, then the phone stays quiet and the booking engine shows…

Read More Analytics goals and Google ads connection
Google Advertising in [year] | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026] | Products

Brand protection Google ads campaign setup
Byadmin January 7, 2026January 7, 2026

Brand protection Google Ads campaign setup Who this is for (and who it is not) This is for a hotel or rental owner who already has people searching their name, but keeps losing those clicks to OTAs, resellers, or nearby competitors. You care about direct bookings, but you also care about control and clean reporting….

Read More Brand protection Google ads campaign setup
Google Advertising in [year] | Hotel Website | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026]

Direct Sales Consulting Is Not About Traffic Growth in 2026
Byadmin January 7, 2026January 12, 2026

If your bucket has holes, more water doesn’t help. The same thing happens when you buy more traffic while your direct booking path leaks trust and clarity. You can double visits and still watch guests hesitate, call, ask the same questions, and then disappear. The waste just gets bigger, and the ad bill feels like…

Read More Direct Sales Consulting Is Not About Traffic Growth in 2026
AI and llm in Tourism Marketing in [year] | Google Advertising in [year] | Hotel Website | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026]

The Billboard Effect in 2026: Why Your Hotel Should be on All OTAs
Byadmin January 7, 2026January 12, 2026

If your direct bookings are flat but you keep “seeing” your place on Booking.com and Airbnb, you’re not crazy. A lot of guests first meet you on an OTA, then they search your name on Google, then they decide where to book. Even guests who prefer direct do this, because OTAs feel safer for first…

Read More The Billboard Effect in 2026: Why Your Hotel Should be on All OTAs