Educational travel industry content for tourism profesionals about online marketing in 2026, with clear, simple explanations and a down to earth view.
Do you run a hotel? Do not let OTAs take the customers you fought to win. (They are searching for your property anyway.) If you are paying someone to advertise and they are not protecting you from OTA tactics, it is time to change agency. So what is actually happening? Let us say there is…
A slow website doesn’t lose points. It loses people. A guest taps your link, sees a white screen, waits, then backs out and taps Booking or Airbnb because those pages open instantly. You don’t get a second chance, especially on mobile when they’re on the road, in the sun, or half distracted. And if that…
Automation is useful when you can still control it. If your pricing already feels like a daily argument with yourself, tools like PriceLabs can calm things down. If your property depends on trust and clear direct bookings, automation can also quietly damage you before you notice. Most owners only realise it after a few weeks…
Google Analytics and GDPR in : When Tracking Breaks You only notice this problem after money is already gone. One week your Google Ads looks normal, then a GDPR banner update happens, or someone installs a “compliance plugin”, and suddenly conversions drop to zero. The agency says demand is down, the booking engine says bookings…
Where direct bookings quietly die in Guests don’t complain when the booking engine is bad. They just leave. They check dates, see something that feels off, and go back to Booking.com or Expedia because it feels safer. You never get an email saying “your checkout was confusing” or “your total didn’t look real.” You just…
Why Guests Trust OTAs More Than Your Website in Many guests trust Booking.com or Airbnb more than your own website, even if your place is spotless, honest, and well-run. It’s uncomfortable because it feels personal, like they’re saying they don’t trust you. They’re not judging your hospitality. They’re judging risk, and they do it fast,…
Your Website Is Your Asset. Social Media Is Not in You can lose a season because you built your visibility on something you don’t own. Your domain and website are property. Your social accounts are borrowed space. That difference sounds theoretical until the day you need access, control, or proof and you realise you can’t…
Price Anchoring Explained: How Hotels Raise Rates in Guests rarely know what a “fair” price is for your place in Halkidiki or Thessaloniki. They decide by comparing, fast, usually on a phone, while half-watching TV. In a few seconds they scan Booking, Google, maybe an OTA list, and if you’re lucky, your own site. The…
Why Instagram Looks Busy but Bookings Stay Flat in Busy doesn’t mean profitable. You can post every day, reply to comments, run Stories, even get a few “nice place!” messages, and still watch your booking engine sit there like it’s asleep. Meanwhile OTAs keep taking the real reservations, and you’re left wondering if marketing is…
Why Lower Prices Do Not Fix Empty Weeks in Halkidiki in When you open the calendar and see gaps in the middle of the season, it doesn’t feel like a “marketing issue”. It feels like money leaking. You drop the rate because it’s the one lever you can pull in five minutes, and at least…
