Online solutions

underLab services for 2026, covering online solutions, tools, and support for tourism professionals and more.

AI and llm in Tourism Marketing in [year] | Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Services

Custom web applications
Byadmin January 7, 2026January 8, 2026

Who this is for (and who it is not) If you run a small hotel or rentals and you’re losing time every week to the same admin loops, this is NOT for you. It’s for larger business owners who want fewer mistakes, fewer WhatsApp messages, fewer bad reviews on TripAdvisor and more critical remarks from…

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Channel Manager and Booking Tech | Google Advertising in [year] | Online marketing | Practical tourism industry solutions [2026] | Products

WordPress GDPR compliance setup for Analytics and Google ads
Byadmin January 7, 2026January 8, 2026

When your consent banner “works” but your tracking dies You don’t notice it the day you install a GDPR cookie banner. You notice it when Google Ads starts spending, bookings feel the same, and Analytics suddenly looks like a ghost town. Sessions drop, conversions disappear, and every report becomes “Direct” or “Unassigned”. At that point…

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Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Products

Dynamic website construction
Byadmin January 7, 2026January 7, 2026

Dynamic website construction When your site says one thing and your business is doing another You change a room name, an offer, or a policy, and two weeks later a guest calls because they read the old version on your website. Or they booked based on a photo you removed, but it still shows up…

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Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Products

Technical SEO report
Byadmin January 7, 2026January 7, 2026

Technical SEO report (decision page) Who this is for (and who it is not) This is for a boutique hotel, villa, or rental owner who’s tired of paying for “SEO work” and still seeing the same results: unstable rankings, random drops, and a website that feels like a black box. It’s for owners who want…

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Channel Manager and Booking Tech | Google Advertising in [year] | Online marketing | Practical tourism industry solutions [2026] | Products

Analytics goals and Google ads connection
Byadmin January 7, 2026January 7, 2026

If you’re running Google Ads and you can’t answer “which ads brought real enquiries or bookings?”, you’re not managing marketing. You’re buying traffic and hoping. Most owners in Halkidiki and Thessaloniki only notice the problem after they’ve paid for a few “good months” of clicks, then the phone stays quiet and the booking engine shows…

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Google Advertising in [year] | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026] | Products

Brand protection Google ads campaign setup
Byadmin January 7, 2026January 7, 2026

Brand protection Google Ads campaign setup Who this is for (and who it is not) This is for a hotel or rental owner who already has people searching their name, but keeps losing those clicks to OTAs, resellers, or nearby competitors. You care about direct bookings, but you also care about control and clean reporting….

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Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Products

checkin.express
Byadmin January 7, 2026January 7, 2026

When arrivals turn into a daily mess You know the pattern. The same questions arrive on WhatsApp and email, over and over, and you still end up missing guest details when it matters. Then the late-night admin starts: passports, names, arrival times, extra guests, invoices, rules, and somebody always sends the wrong photo. Finally, the…

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Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Products

Technical site speed report
Byadmin January 7, 2026

Technical site speed report Who this is for (and who it is not) If your site looks fine on your laptop but feels heavy on a phone, and you’re losing bookings or paying more for ads than you should, this is for you. It’s also for owners who want a clear list of what to…

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