Educational travel industry content for tourism profesionals about online marketing in 2026, with clear, simple explanations and a down to earth view.
If you run Google Ads in Halkidiki, the week you feel safest is often the week you lose the most money. It’s mid-July or early August, your occupancy looks strong, your phone keeps buzzing, and you think the ads are “working”. Meanwhile competitors are bidding like crazy, tourists are scrolling fast on mobile, and costs…
Brand Campaigns Hotels Forget to Run and Why They Matter in 2026 The booking you already earned gets sold back to you A guest is sitting on the sofa at home. They type your hotel name into Google because they already decided. First result they see looks official enough, they click, and they book. Only…
Thessaloniki changes on Friday, and your ads usually don’t You can run Google Ads in Thessaloniki for months and still feel like you’re paying for movement, not bookings. Clicks come in, the phone rings sometimes, enquiries look “ok”, and then the calendar stays thin where it matters. Owners usually blame Google, seasonality, or “the market”….
