Educational travel industry content for tourism profesionals about online marketing in 2026, with clear, simple explanations and a down to earth view.
When arrivals turn into a daily mess You know the pattern. The same questions arrive on WhatsApp and email, over and over, and you still end up missing guest details when it matters. Then the late-night admin starts: passports, names, arrival times, extra guests, invoices, rules, and somebody always sends the wrong photo. Finally, the…
Technical site speed report Who this is for (and who it is not) If your site looks fine on your laptop but feels heavy on a phone, and you’re losing bookings or paying more for ads than you should, this is for you. It’s also for owners who want a clear list of what to…
If your bucket has holes, more water doesn’t help. The same thing happens when you buy more traffic while your direct booking path leaks trust and clarity. You can double visits and still watch guests hesitate, call, ask the same questions, and then disappear. The waste just gets bigger, and the ad bill feels like…
If you don’t have time, social media will punish you. It doesn’t punish you with algorithms or shadow bans. It punishes you by making your business look inattentive, slow, and a bit careless. For a small hotel or rental in Halkidiki or Thessaloniki, that’s not a branding problem. That’s a trust problem that leaks bookings….
If your direct bookings are flat but you keep “seeing” your place on Booking.com and Airbnb, you’re not crazy. A lot of guests first meet you on an OTA, then they search your name on Google, then they decide where to book. Even guests who prefer direct do this, because OTAs feel safer for first…
If you can’t measure it, you can’t control it, and you’re basically donating money to “marketing activity”. You might call it “branding”, “presence”, or “keeping up with competitors”, but if nobody can show you what came back, it’s not a business expense. It’s a hope. And hope is expensive in tourism. Most owners I meet…
Remarketing Campaigns Explained: When They Are Worth It in 2026 Someone clicked, looked around, and left. You paid for that click anyway. Most owners see this and think, “We need to chase them back.” That’s usually when remarketing gets suggested, and it sounds like a clean fix. It isn’t. If the first visit was confusing,…
People don’t message because they love talking. They message because they can’t book. When a guest lands on your site in 2026 and the only option is “Call us” or “Send us a WhatsApp”, you’re not creating hospitality. You’re creating friction. And friction is where intent dies quietly. Most owners in Halkidiki and Thessaloniki don’t…
SEO in Thessaloniki and Halkidiki: What Actually Works in 2026 People don’t search the same way in Thessaloniki as they do in Halkidiki, and that’s where most “SEO advice” starts breaking. In the city, guests look for a weekend base, a business stay, a last-minute room near a venue, or something close to the center…
Ads don’t fix problems. Ads bring them more visitors. If the website is unclear or feels risky, you just paid to accelerate the moment a guest leaves and books on an OTA instead. You lose the click cost, and you lose the direct booking you could’ve had if the site felt solid. That’s a double…
