Educational travel industry content for tourism profesionals about online marketing in 2026, with clear, simple explanations and a down to earth view.
When WhatsApp becomes the sales funnel, gets expensive You see the messages coming in, so it feels like things are working. A guest asks “Is it available?” and you reply fast, and it feels personal, modern, even efficient. Then the guest goes quiet, and you tell yourself they probably booked somewhere else. After a while,…
Sithonia vs Kassandra: Why Guests Search Differently in You can spend all winter “improving SEO” and still get the wrong enquiries in June. Not fewer. Wrong. People asking for things you don’t offer, families expecting a resort setup when you’re a quiet villa, couples wanting isolation when you’re next to beach bars. That mismatch usually…
Why your cancellation policy is costing you bookings in You don’t lose bookings because you “have a strict policy”. You lose bookings because the way you explain it makes people feel trapped. They picture an argument, a surprise charge, or a cold email exchange when something goes wrong. And when a guest feels even a…
Do a 10-minute guest audit before you spend more in You don’t need another report to tell you your website “looks fine”. You need to know where a real guest gets confused, hesitates, and leaves. Not because your place is bad, but because your site asks them to work too hard to understand basic things….
Google Ads management Who this is for, and who it is not for If you run a small hotel, studios, or villas in Halkidiki or Thessaloniki and you’re tired of paying for clicks that don’t become enquiries, this is for you. It’s for owners who want calm, weekly control, and short reporting that connects spend…
Who this is for, and who it is not for If your website already brings bookings or enquiries and you want it to stay stable through the season, this is for you. It’s for owners who don’t want to “rebuild” every time something small breaks, and who prefer steady maintenance over big promises. It’s also…
Who this is for (and who it is not) This is for hotel and rental owners who want their domain name, website, and email to stay under their control, year after year, without surprises. It’s for people who don’t want to “hope” the web guy renews it, and don’t want to find out during high…
Website and email hosting services When your site is “up”, but bookings still stop If your website goes down for a few hours in July, you don’t just lose traffic. You lose bookings, you miss enquiries, and you train people to not trust you. Same with email: if guests can’t reach you, they don’t wait,…
Website construction for small tourism businesses in Greece You probably already have a “nice” website. It loads, it has photos, it says “Welcome”, and your cousin says it looks modern. Then the season starts and nothing changes. You still depend on OTAs, you still answer the same questions on the phone, and the only people…
If you represent a business in Halkidiki or Thessaloniki and your site is live but still invisible on Google, this is rarely a marketing problem. It is usually a technical baseline problem that blocks visibility quietly, wastes Ads budget, and creates a false sense of progress. Pages exist, content is published, money is spent, yet bookings…
