Online marketing

Intro articles on online marketing in 2026, written in plain English for owners and partners.

AI and llm in Tourism Marketing in [year] | Hotel Website | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026] | Services

Online marketing consulting
Byadmin January 7, 2026January 8, 2026

If you’re “full” on Booking.com and Airbnb but the bank account still feels tight, you don’t have a marketing problem. You have a leak problem. Owners in Halkidiki and Thessaloniki come to us after a season where occupancy looked good, reviews were fine, and yet profit was weirdly low. That’s usually when the real question…

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Google Advertising in [year] | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026] | Services

Google ads setup
Byadmin January 7, 2026January 7, 2026

Google Ads setup You’ve probably had that month where the card gets charged, the clicks look “fine”, and still nothing real happens. No clean trail from spend to enquiries. No bookings you can confidently attribute. Just a report full of graphs and a feeling you’re being taken for a ride. This service is for small…

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Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Services | Social Media in Tourism

Social media setup
Byadmin January 7, 2026January 7, 2026

Social media setup (for owners who want fewer surprises) – or accounts update If guests are asking questions in DMs, your phone rings at the worst times, and your profiles look “kind of ok” but not reliable, you need a setup. This is for boutique hotels and rentals that want social media to support trust…

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Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Services

Site SEO and speed optimization
Byadmin January 7, 2026

When your site feels slow or messy, guests don’t argue with it. They just leave! Who this is for, and who it is not for This is for small hotels, villas, and rentals in Halkidiki or Thessaloniki that already get some traffic, run some ads, or rely on repeat guests, but feel the website is…

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AI and llm in Tourism Marketing in [year] | Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Services

Custom web applications
Byadmin January 7, 2026January 8, 2026

Who this is for (and who it is not) If you run a small hotel or rentals and you’re losing time every week to the same admin loops, this is NOT for you. It’s for larger business owners who want fewer mistakes, fewer WhatsApp messages, fewer bad reviews on TripAdvisor and more critical remarks from…

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Channel Manager and Booking Tech | Google Advertising in [year] | Online marketing | Practical tourism industry solutions [2026] | Products

WordPress GDPR compliance setup for Analytics and Google ads
Byadmin January 7, 2026January 8, 2026

When your consent banner “works” but your tracking dies You don’t notice it the day you install a GDPR cookie banner. You notice it when Google Ads starts spending, bookings feel the same, and Analytics suddenly looks like a ghost town. Sessions drop, conversions disappear, and every report becomes “Direct” or “Unassigned”. At that point…

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Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Products

Dynamic website construction
Byadmin January 7, 2026January 7, 2026

Dynamic website construction When your site says one thing and your business is doing another You change a room name, an offer, or a policy, and two weeks later a guest calls because they read the old version on your website. Or they booked based on a photo you removed, but it still shows up…

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Channel Manager and Booking Tech | Hotel Website | Online marketing | Practical tourism industry solutions [2026] | Products

Technical SEO report
Byadmin January 7, 2026January 7, 2026

Technical SEO report (decision page) Who this is for (and who it is not) This is for a boutique hotel, villa, or rental owner who’s tired of paying for “SEO work” and still seeing the same results: unstable rankings, random drops, and a website that feels like a black box. It’s for owners who want…

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Channel Manager and Booking Tech | Google Advertising in [year] | Online marketing | Practical tourism industry solutions [2026] | Products

Analytics goals and Google ads connection
Byadmin January 7, 2026January 7, 2026

If you’re running Google Ads and you can’t answer “which ads brought real enquiries or bookings?”, you’re not managing marketing. You’re buying traffic and hoping. Most owners in Halkidiki and Thessaloniki only notice the problem after they’ve paid for a few “good months” of clicks, then the phone stays quiet and the booking engine shows…

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Google Advertising in [year] | Online marketing | OTAs and Direct Bookings | Practical tourism industry solutions [2026] | Products

Brand protection Google ads campaign setup
Byadmin January 7, 2026January 7, 2026

Brand protection Google Ads campaign setup Who this is for (and who it is not) This is for a hotel or rental owner who already has people searching their name, but keeps losing those clicks to OTAs, resellers, or nearby competitors. You care about direct bookings, but you also care about control and clean reporting….

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