Channel Manager and Booking Tech | Google Advertising in [year] | Online marketing | Practical tourism industry solutions [2026]
Why You Should Stop Paying for Marketing You Can’t Measure
If you can’t measure it, you can’t control it, and you’re basically donating money to “marketing activity”. You might call it “branding”, “presence”, or “keeping up with competitors”, but if nobody can show you what came back, it’s not a business expense. It’s a hope. And hope is expensive in tourism. Most owners I meet…
