Articles on channel managers, booking engines, and PMS in 2026, with a focus on using them the right way.
If you represent a business in Halkidiki or Thessaloniki and your site is live but still invisible on Google, this is rarely a marketing problem. It is usually a technical baseline problem that blocks visibility quietly, wastes Ads budget, and creates a false sense of progress. Pages exist, content is published, money is spent, yet bookings…
When your site feels slow or messy, guests don’t argue with it. They just leave! Who this is for, and who it is not for This is for small hotels, villas, and rentals in Halkidiki or Thessaloniki that already get some traffic, run some ads, or rely on repeat guests, but feel the website is…
Who this is for (and who it is not) If you run a small hotel or rentals and you’re losing time every week to the same admin loops, this is NOT for you. It’s for larger business owners who want fewer mistakes, fewer WhatsApp messages, fewer bad reviews on TripAdvisor and more critical remarks from…
When your consent banner “works” but your tracking dies You don’t notice it the day you install a GDPR cookie banner. You notice it when Google Ads starts spending, bookings feel the same, and Analytics suddenly looks like a ghost town. Sessions drop, conversions disappear, and every report becomes “Direct” or “Unassigned”. At that point…
Dynamic website construction When your site says one thing and your business is doing another You change a room name, an offer, or a policy, and two weeks later a guest calls because they read the old version on your website. Or they booked based on a photo you removed, but it still shows up…
Technical SEO report (decision page) Who this is for (and who it is not) This is for a boutique hotel, villa, or rental owner who’s tired of paying for “SEO work” and still seeing the same results: unstable rankings, random drops, and a website that feels like a black box. It’s for owners who want…
If you’re running Google Ads and you can’t answer “which ads brought real enquiries or bookings?”, you’re not managing marketing. You’re buying traffic and hoping. Most owners in Halkidiki and Thessaloniki only notice the problem after they’ve paid for a few “good months” of clicks, then the phone stays quiet and the booking engine shows…
When arrivals turn into a daily mess You know the pattern. The same questions arrive on WhatsApp and email, over and over, and you still end up missing guest details when it matters. Then the late-night admin starts: passports, names, arrival times, extra guests, invoices, rules, and somebody always sends the wrong photo. Finally, the…
Technical site speed report Who this is for (and who it is not) If your site looks fine on your laptop but feels heavy on a phone, and you’re losing bookings or paying more for ads than you should, this is for you. It’s also for owners who want a clear list of what to…
If you can’t measure it, you can’t control it, and you’re basically donating money to “marketing activity”. You might call it “branding”, “presence”, or “keeping up with competitors”, but if nobody can show you what came back, it’s not a business expense. It’s a hope. And hope is expensive in tourism. Most owners I meet…
